As time goes by, a digital version of a loyalty program might actually be more convenient rather than a loyalty card. It also caters to more types of items we want to get repeat customers. However, both digital and traditional customer loyalty programs are still relevant to this day as the world is yet to get 100% digitized.
Whenever feeling sick or even a bit under the weather, most people would go buy Panadol to make themselves feel better. If a medicine that is often bought is being counterfeited, what illness would be infected to us?
Consumers can simply check the contents by using any modern mobile devices. From channel conflict tracking, parallel import to consumer interactive marketing, its applications are limited only by our imagination.